These pictures were taken for Zando‘s new local fashion brand called LinX.
For marketing purposes, they had castings to find common people, not professional models, to be the “Face of LinX”. They have selected some that had interesting stories to tell, as their upcoming marketing campaign will be themed “people and their stories”, and is supposed to show South Africans and foreigners living in South Africa in their environment. It is mainly about getting many people connected to the brand and South Africans to identify with it.
This photo shoot evolved around Balki Hadja a fashion designer.
